Cookies Policy
Cookies make your interaction with our Platform and Services easy and helpful and allow us to store information or gain access to information stored on your device. We believe we owe you an explanation about what cookies are, what types of cookies are placed on your device when you visit our website and how we use them.
This Cookie Policy was last updated November 1, 2020 and applies beginning November 1, 2020.
Welcome to Basbes (the “Platform”) and our website, services, applications, products and content (that include but are not limited to the Platform) (collectively, the “Services”). We use cookies and similar technologies such as pixels. Cookies make your interaction with our Platform and Services easy and helpful and allow us to store information or gain access to information stored on your device. Cookies are used by all website providers to make the website work and provide information to the owners of the Platform or provides of the Services.
This Cookie Policy explains what cookies are, what types of cookies are placed on your device when you visit our website and how we use them.
This Cookie Policy does not address how we deal with your personal information generally. To learn more about how we process your personal information, please see our Website Privacy Policy or Mobile Application Privacy Policy.
What are cookies?
Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your device, such as user settings, browsing history and activities conducted while using our services.
The cookie is stored on your browser by website or apps that you visit. When you return to that website or app (or visit websites or apps that use the same cookies) these Platforms recognize the cookies and your browsing device. For a more thorough explanation of what cookies are and how they work, please visit the EU Guide to Cookies, aboutcookies.org or allaboutcookies.org.
First-party vs Third-party of cookies
Cookies do many different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies can tell us, for example, whether you have visited the Platform before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.
First-party cookies
First party cookies are small amounts of text which are served by us directly to your device, we use first-party cookies to adapt our website to your browser’s language preferences and to better understand your use of our website.
Third-party Cookies
Third-party cookies, which are served by a third party on our behalf. We use third party cookies for functionality, performance, targeting or advertising and social media purposes. For example, we use third-party cookies to measure user numbers on our website or to enable you to share content with others across social media platforms.
Types of cookies
Essential Platform Cookies
These cookies are essential to provide you with the Platform and any Services and to use some of its features, such as to enable you to log into secure areas of the Platform. Without these cookies, we would not be able to provide you with a secure log in account or pages where you can buy our Virtual Items. We use cookies to uniquely identify you. Each time you log in to our Platform, a cookie containing a unique identifier that is tied to your account is placed on your browser. These cookies allow Us to uniquely identify you when you are logged into the Platform and to process your online transactions and requests.
Performance or Analytics Cookies
We use performance/analytics cookies to analyze how you use the Platform, including which pages, videos and accounts you view most often, measure any errors that occur and test different design ideas. The information is used to report and evaluate your activities and patterns as a user of the Platform to provide Services in accordance with these activities. These cookies do not collect information that individually identifies you and all information these cookies collect is aggregated and anonymous’
On our Platform, we also use third-party analytics tools to help us measure traffic and usage trends for the Services. Our third party analytics tool is Google Analytics provided by Google, Inc (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics uses cookies, small text files containing a string of alphanumeric characters and which are stored on your computer to provide us with statistics on the use of our Service and Platform. The reports that we received from Google disclose trends without identifying individual visitors. For further information on how Google Analytics collects and processes information about you and information on how to opt out from Google’s collection of information from you, please click here. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all Platforms you use, see here.
Functionality Cookies
Functionality cookies record information you have entered or choices you have made. These cookies also enable you to optimize your use of our Services after logging in so that we can personalize our content for you, greet you by name and remember your preference. These cookies can also be used to remember settings you have applied, such as layout and text size. These cookies mean that when you continue to use or come back to the Platform, we can provide you with our Services as you have asked for them to be provided.
Targeting or Advertising Cookies
As you use our Platform, you will notice that it features advertising. We allow third party companies, including advertising companies, to place cookies on our Platform to track the performance of our advertisements. As an example, these cookies remember which users have visited the Platform and the links you have followed. The information provided to third parties does not include personal information but it may be associated with personal information after we receive it.
We may also contract with third-party advertising networks that collect IP addresses and other information from our Platform, from emails and third party websites and apps. Ad networks follow your online activities and collect information through automated means (such as through the use of cookies). Ad networks use this information, mainly to serve adverts about products and services that are likely to interest you. We may also partner with third parties to provide certain features on our Platforms or display advertising based on your web browsing activity. We may also use information from one device to help personalize your experience on another device.
Social Media Cookies
On some pages of our Platform, third parties that provide applications through our Platform will set their own cookies in order to track the success of their applications or customize applications for you. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us. If you are logged in to your account with the third party, the third party will be able to link information about you with your actions via cookies.
When do cookies expires?
Session cookies
Session cookies only last until you close your browser. We use session cookies for a variety of reasons, including to learn more about your use of our website during one single browser session and to help you to use our website more efficiently.
Persistent cookies
Persistent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. These types of cookies are primarily used to help you quickly sign-in to our website again and for analytical purposes.
What about other tracking technologies, like web beacons?
Other technologies such as web beacons (also calls pixel tags or clear gifs), tracking URLs or software development kits (SDKs) are used for similar purposes. Web beacons are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our service or opened an e-mail that we have sent them. Tracking URLs are custom generated links that help us understand where the traffic to our webpages comes from. SDKs are small pieces of code included in apps, which function like cookies and web beacons.
We also use pixels. Pixels are small portions of code which we use on our Platform. We use pixels to learn whether you have clicked on certain web content and help us to optimize our ad campaigns. This helps us measure and improve our Services and personalize your experience.
For simplicity, we also refer to these technologies as “cookies” in this Cookie Policy.
How can you control cookies?
There are several cookie management options available to you. Please note that changes you make to your cookie preferences may make browsing our website a less satisfying experience. In some cases, you may even find yourself unable to use all or part of our site.
Browser and devices controls
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.
You also may be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.
Deleting cookies or similar technologies means that any preference settings you have made on a Platform will be lost. Blocking all cookies or similar technology means functionality on our Platforms will be lost. Please note that if you choose to refuse cookies or pixels you may not be able to use the full functionality of our Platform.
For more information on how to manage the most popular browsers, please see below:
Interest-based advertising tools
You can opt out of seeing online interest-based advertising from participating companies through the Digital Advertising Alliance, the Interactive Digital Advertising Alliance or Appchoices (apps only).
Opting out does not mean you will not see advertising – it means you won’t see personalized advertising from the companies that participate in the opt-out programs. Also, if you delete cookies on your device after you opted out, you will need to opt-out again.
Social Cookies
To allow you to share content on social media, some features of this website use social media plug-ins (e.g., Twitter™ “Share to Twitter” or LinkedIn™ “in” buttons). Depending on your social media account settings, we automatically receive information from the social media platform when you use the corresponding button on our website.
To learn more about social media cookies, we suggest you refer to your social media platform’s cookie policy and privacy policy.
Adobe Flash Player™ Flash cookies
Adobe Flash Player™ is an application for viewing and interacting with dynamic content using the Flash platform. Flash (and similar applications) use a technology akin to cookies to memorize parameters, preferences and uses of this content. However, Adobe Flash Player manages this information and your choices via an interface separate from that supplied by your browser.
If your terminal is likely to display content developed using the Flash platform, we suggest you access your Flash cookie management tools directly via https://www.adobe.com.
Google Analytics
We use Google Analytics, which is a Google service that uses cookies and other data collection technologies to collect information about your use of the website and services in order to report website trends.
You can opt out of Google Analytics by visiting www.google.com/settings/ads or by downloading the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.